The Ad Contrarian: Advertising And The Future Of Apple
The Ad Contrarian:
Interestingly, one of the first indications of whether Apple is capable of continuing its explosion of creative energy without Jobs at the helm may be found in its advertising. The product pipeline will take years to screw up. But the ad pipeline can be screwed up in no time.
I found this, as I find many things, through Daring Fireball, but I’m linking to it because I think it has some pretty smart insight on the success of Apple’s marketing, and its success as a brand.
This article isn’t about Apple tech. It’s about the Apple brand. But more than that, I think it’s a good blueprint, or maybe a list of pitfalls, for many other brands today, maybe even yours. I think there are some valuable lessons to be learned from Apple’s marketing, and The Ad Contrarian does a great job of outlining some of it.
